Adaera > Usability > Site Review

Usability Site Review

When users visit your site they want easy access, a design scheme that makes sense and minimal click-throughs to get what they need. Adaera's usability site review service is designed to evaluate the functionality, navigability, accessibility and user-friendliness of your entire website - from the homepage to second-level pages to registration pages. Our consultants work closely with you to create a comprehensive and strategic plan that encourages repeat traffic and maximizes your conversion rate.

Encourage repeat traffic and boost your conversions.
Increase user satisfaction - and encourage user activity - throughout your site.
Learn the benefits of building a user-centric website.

What do we do?

Each evaluation begins with a discussion of the goals and objectives for your site. Who is your ideal customer? What problems are your users experiencing now? Who are your key competitors? Does your site conform to current accessibility standards? Next, our experienced consultants analyze your site - the user interface, functionality, and navigability - according to usability best practices, current accessibility standards, and optimal design for ranking high in search engines. Using Axure RP we create a wire frame of your pages with each element of the page color coded to signify their primary purpose.

What do you get?

A comprehensive, unbiased, and independent evaluation of your website or company Intranet, outlining areas for improvement (structural, functional, and aesthetic), the benefits of implementing recommendations, the costs of not implementing them, and an overview of how the recommendations fit in to your company's overall marketing strategy. Not simply a surface-level overview, it provides specific, tactical design recommendations that guarantee an immediate improvement in usability and customer satisfaction. Also included is a report that measures your site's accessibility against today's standards.