SEO FAQ
To assist your understanding of search engine optimization and to describe our services, we've created this SEO FAQ. If you have any questions about the information below or additional questions not listed here, please contact us.
- Do you guarantee rankings?
- Do you describe your services in detail?
- Do you create doorway pages?
- Do you implement cloaking?
- Will you put hidden text on my page?
- Do you create shadow domains, micro sites or mini sites?
- Are you simply passing off pay per click campaigns as search engine optimization?
- What's the difference between search engine optimization and search engine advertising (search engine marketing)?
- What's the difference between paid inclusion and search engine optimization?
- Do we need to link to you?
- Where will you get links for my site?
- What are link farms or free for all site? Do you use them?
- Will you use an automated program to submit my site to the search engines?
- Do you offer an unconditional money back guarantee?
Do you guarantee rankings?
No. No company can guarantee rankings unless they are passing off a search engine advertising campaign as search engine optimization. We guarantee that we will help you present your pages to the search engines so they can best determine your page's relevance to a particular query.
Do you describe your services in detail?
Absolutely. All of our clients are by contract, in which we explicitly state what we will do, how we will do it and what benefits it will serve.
Do you create doorway pages?
No. We recommend changes to your actual website and work with you to ensure the site is designed for your visitors first and the search engines second. Creating doorway pages does not help your users.
Do you implement cloaking?
No. While some might argue that cloaking is acceptable in certain circumstances, the practice has been abused too often in an attempt to get rankings for keyword phrases unrelated to the actual content.
Will you put hidden text on my page?
Definitely Not. Hidden text cannot be read by your users and serves no purpose other than to attempt to get high rankings.
Do you create shadow domains, micro sites or mini sites?
No. We propose changes to your actual site. We do not hold your traffic hostage by creating shadow domains or micro sites. You should be aware that companies that do employ this tactic control your traffic. When you end your relationship with the company, your traffic from these sites will stop.
Are you simply passing off pay per click campaigns or paid inclusion as search engine optimization?
No. We offer all three services. Search engine optimization is the strategic choice for modifying your site to rank well in the natural search engine results. Pay per Click campaigns are a tactical choice for driving qualified traffic from specific keywords. Paid Inclusion in an option for getting pages indexed within the search engines, but isn't always required.
What's the difference between search engine optimization and search engine marketing (search engine advertising, pay per click)?
Search Engine Marketing or Pay per Click, is the placement of a site within a search engine's advertising section. When users click on your listing you are charged a fee based upon the cost of the keyword selected. When your advertising budget runs out, so does your traffic. Search Engine Optimization is the process of modifying your pages so the search engines can best determine their relevance to a particular query in the natural search engine results.
What's the difference between paid inclusion and search engine optimization?
Paid inclusion is an option to ensure your page is listed within the search engine. It does not guarantee ranking and is not required if the page is already indexed. Paid inclusion is usually best suited for dynamically generated pages that often are not indexed by the search engines. Search Engine Optimization can be used with paid inclusion to help ensure the pages that are part of the paid inclusion program will rank well for a particular search phrase. Whenever possible we try to get the pages indexed through the search engine's Site Map programs and naturally through quality links from third party sites.
Do we need to link to you?
No. While we accept links from sites, we do not require them. In addition, we do not seek, nor do we want, links from Free For All sites, Link Farms or other programs that attempt to artificially inflate link popularity.
Will you get links for my site?
Yes, if you desire. We highly recommend a link building campaign as part of any search engine optimization effort and even on its own as a way of driving traffic to the site. It is very important that the links be on pages that are themselves indexed by the search engines and that are on the same or related topic as what they will be linking to. We manually contact each potential linking site to request a link and provide you a report on all sites we have contacted and all sites that have placed a link.
What are link farms or free for all site? Do you use them?
Link farms or free for all sites are pages or websites whose sole purpose is to display links or attempt to increase link popularity. They drive little if any traffic to your site and can actually hurt your listings in the search engines. We do not use them and do not request or want any links from them.
Will you use an automated program to submit my site to the search engines?
No. Submitting to the search engines is not required and is usually not beneficial. We do not use any program other than the search engine's own Site Map programs to submit your site to the search engines.
Do you offer an unconditional money back guarantee?
Yes. All of our work is by contract and the client can cancel at any time. We stipulate that we will only charge for work that is completed, but if the client is truly unhappy, all payments will be refunded to them. We've never had a client cancel on us yet and in fact, over 90% of our clients have returned to engage us in additional services.
Contact Us
If you'd like to start increasing qualified traffic to your site, give us a call at 800.340.3844 or complete our request form.
