Search Engine Marketing Service
Search Engine Marketing, also known as Paid Placement or Pay-Per-Click, is an excellent way to drive qualified traffic to your site - if the campaigns are expertly managed. It's easy to create a campaign, but there are few who know how to actively manage the search engine marketing campaign and optimize its performance.
We manage Search Engine Marketing at the keyword level but optimize at the campaign level. That is, we conduct statistical analysis to predict keyword performance and then allocate spend across the campaigns to maximize overall conversions within your Cost per Acquisition goals. We then continue to make on-going adjustments to lower the average cost per click and to improve click to lead and click to sale rates.
Search Engine Marketing Process
Our consultants work closely with you and your staff to conduct a comprehensive Search Engine Marketing campaign consisting of a suite of specific services:
- Audience and Goal Definition - We'll work with you
to identify your needs, your target audience and your site objectives.
- Keyword Research - We'll conduct extensive keyword
research to determine the best possible phrases for your content and
your audience.
- Ad Creation and Placement - We'll write ad titles
and copy and place your campaigns within the search engines. We'll also
assist you in setting up conversion tracking.
- Daily Optimization - We'll manage bid prices and make
changes to your campaigns based upon their performance.
- Weekly Reporting - We'll provide detailed reports showing you the performance of each keyword, ad group and campaign along with a summary of the actions we've taken to optimize the campaign and actions we will take to make further improvements.
For more information on our Search Engine Marketing Service please review our SEM Service Details. for even more information on our Search Engine Marketing Service, please see our SEM FAQ.
Search Engine Marketing Pricing
For clients who spend between $1,000 and $100,000 per month, the commission rate is a flat 15% of your monthly spend. For clients who spend over $100,000 per month, the commission rate is 10%. We cap our commission at the $250,000 spend level - monthly spend over this amount is not charged a commission.
All search engine accounts will be in your company's name and will belong to you. To receive more information or a custom quote, please Contact Us.
For smaller businesses or those who would prefer to try Search Engine Marketing themselves, consider Signing up for Yahoo Sponsored Search and receive a $50 credit towards your campaign spend or . Also, please see below for tips and advice on how to setup and optimize your campaigns.
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Search Engine Marketing Articles and Resources
