Adaera > About Adaera

Thank you for visiting Adaera

Adaera LLC is an internet marketing firm specializing in web analytics, search engine marketing, search engine optimization and usability.

We're a certified HUBZone and Service-Disabled Veteran-Owned Small Business Concern (SDVOSBC) in operation since September 2002. We have a proven track record of generating substantial results for our clients and have a wealth of experience providing customized solutions for B2B and consumer oriented businesses in a variety of industries.

We're committed to generating a positive return on your investment in any service you select from us, all while preserving your privacy, trust and confidence. All of our services offer you a true consultancy experience as we work to transfer our knowledge to you for your continued success. We look forward to working with you.

Our Location

We're located in Delaware Water Gap, PA, which is near Stroudsburg, PA. We serve clients across the US and Canada; however, customers located in Pennsylvania or New Jersey are offered a discount on our services.

Adaera LLC
209 Cherry Valley Road.
PO Box 382
Delaware Water Gap, PA 18327

Tel: 800.340.3844

Fax: 570.504.2774

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Delaware Water Gap, PA 18327

Our Memberships

Our President

Bill Herron is the President and Founder of Adaera. He began the company in September of 2002 because he saw a need for companies to move beyond the superficial web analytics that many had implemented and gain true insight by expanding analytics across all their marketing and business endeavors.

Before founding Adaera, Bill held several technical and management positions with Peterson's and West Group, both part of the Thomson Corporation. While at Peterson's he was responsible for increasing qualified traffic to Peterson's and its partner's websites and recommending actions to improve conversion rates based upon web analytics and usability best practices. He helped make Peterson's one of the most heavily trafficked education sites on the Net, serving more than 10 million unique visitors who generated over 100 million pages views each year. At West Group, Bill offered consulting services to some of the largest law firms, government agencies and corporations in the world. Prior to working for the Thomson Corporation, Bill was an intelligence analyst for the U.S. Army's Criminal Investigation Division (CID).

Bill holds a B.S. in economics from Penn State University and is a Qualified Google Advertising Professional and Yahoo Search Marketing Ambassador.